Midea SMRT Malaysia

The SMRT advertisement designs were made to tout Midea’s X-treme save air-conditioner and its energy-saving features. We applied the key visual to most of the exterior wrap and interior materials except the hand-grip communications, and a tactical messaging in the copy to convey the reason to buy as effectively as possible.

DISCIPLINE: Graphic design, Art direction, Photography, Outdoor advertisement


INDUSTRY: Consumer electronics