Philips Hue Showroom

Lighting has been mainly displayed in a functional manner in most stores. At the Philips Showroom, lighting was showcased in various home settings to complement the personalities of different home owners. It also allowed users to view the products in a natural setting to have an idea of how it would look at home.

DISCIPLINE: Art direction, graphic design, Store experience, Interior design

CLIENT: Signify

INDUSTRY: Consumer lighting