Our understanding of Philips lighting portfolio enabled our first big foray into interior design. We worked on the Philips showroom in Shenzhen, China for “Innovation Day” a conference event for new products. We were stationed there to collaborate with local contractors and clients to develop the showroom from the ground up, with one team creating the interior design, product exhibition displays and custom furniture. Team two worked on over a hundred pieces of communication posters for the exhibits, culminating in a grand event.
DISCIPLINE: Art Direction, Graphic Design, Store experience, Interior design
INDUSTRY: Consumer lighting