Phillips MyCare LED Global
The Philips MyCare LED bulb global campaign was a new addition to our portfolio. The campaign tagline “Switch to extra brightness” encouraged users to try these brighter, eye-friendly bulb options for illuminating their homes. Our work flexibility and cooperation was showcased when we remotely worked with the production team in Amsterdam across different time zones to seamlessly coordinate the photography and design for the campaign’s collaterals.
DISCIPLINE: Art Direction, Graphic Design, Photography
INDUSTRY: Consumer lighting