Softlove

The Softlove diaper packaging was an exercise in applying the graphic design for the brand to leverage the market segment appeal. We wanted a broad, approachable and friendly design for the brand, to fit the price strategy of being an affordable diaper that appeals to the general, mass audience of buyers for baby diapers.

DISCIPLINE: Graphic design, Art direction, Packaging design

CLIENT: SoftLove

INDUSTRY: Baby diapers