Toshiba Retail Playbook

Creating a cohesive guide on the brand language, product displays and interiors for Toshiba’s retail branded outlets was an exciting endeavour, as it was an opportunity to bring the modern flagship store stylings of tech companies into the realm of appliances. Designed for convenience and attractiveness for customers, these retail interior designs allows them to find their desired products with ease.

DISCIPLINE: Graphic design, Art direction, Retail experience

CLIENT: Toshiba 

INDUSTRY: Consumer electronics